The “New Turkey” Narrative and The Hegemonic Struggle of Justice and Development Party and Erdogan: A Gramscian Perspective (2002-2019)

The production of legitimacy and consent has always been among the main concerns questions political science. success Erdoğan Justice Development Party (AK Parti) is based on progress made in process democratization economic development policies as much their ability to align popular masses with orientations visions. In this perspective, firstly, narrative New Turkey presents itself a discursive strategic instrument superstructural element. Secondly, contains ideological, cultural normative elements that AK Parti uses it its hegemonic struggle against elites Old Turkey. Indeed, by adopting perspective analysis around Turkey, work aims focus emergence evolution according conjonctural contextual changes. On other hand, will be how power tries embody political, social fields through various actions policies.